There are many skeptics who would argue that social media marketing is a waste of time and effort.
The truth is that if you haven't developed a social media strategy including identified your target market and detailed a posting procedure, you will most likely fail.
If your social media content is poorly compiled and in the wrong tone or if you are communicating a poor brand/image, you will most likely fail.
"If you're going to do something, make it right and make it as good as you can. Don't waste anybody's time, especially your own". - Debra Wilson, Actress
Schematic Industries did it right
After engaging Leviosa Consulting in 2016 to help define their social media marketing strategy, in November 2016 they posted an image of a centrifuge barrier isolator with a half-suit (shown to the right). This is an item of equipment that is used in the Pharmaceutical Industry sector to process toxic, harmful and dangerous substances.
Within 4 minutes of publishing the post on their Facebook site, created by Leviosa, a client rang them, saying "this is exactly what I've been looking for". After a brief discussion, the quotation was sent within an hour and the client purchase order was received the very next day.
This shows that social media marketing can work and like many things in life, a bit a luck no doubt helped also. However, the combination of quality brand, relevant images and excellent media-post timing delivered a very large order for the company. The Schematic post went on to reach 13,416 people with over 2400 likes and shares!
For further information, please do not hesitate to contact Leviosa, and/or follow @Schematicindustries on Facebook.
Standard Glass Lining Technology is a leading designer, manufacturer and installer of Glass Lined Equipment, based in Hyderabad, India. Their products include Glass Lined Reactors, Receivers and Storage Tanks used in the Pharmaceutical and Chemical Industry sectors for processing harmful and/or highly corrosive substances.
In 2014, the Standard Glass Managing Director contacted Leviosa Consulting with a desire to improve the company brand and image so that they could better attract both overseas and multi-national domestic clients.
Leviosa started building the Standard Glass brand by creating the online "shop window" - a company website. The website look, feel and functionality is sooooooo important in today's modern world. Getting the right mix of technical and sales content, with eye catching images its critical.
Equally critical, is the development and marketing of the companies Polices and Procedures. Leviosa is an international consultancy company and understand very well the requirements of the UK, European and USA market place and what such clients like to see from a manufacturing company.
The Leviosa marketing and consultancy program for Standard Glass also included social media presence and SEO optimisation. The result was a significant increase in business for Standard Glass, with sales growth in excess of 100% over 2 years.