Coupe Castings is a UK company operating in the Steel and Metal industry sector. The company has a 100+ year history of manufacturing steel and iron based castings for industrial clients. Unfortunately, due to the nature of the foundry operations, the company image was that of a traditional foundry - heavy, robust equipment operating in a dirty environment.
In 2014, Leviosa Consulting was engaged to develop the company image. The key objective was to change it from the traditional, dirty engineering image to that of a technology business with competitive advantage.
Subsequently, Leviosa developed a series of adverts and editorials which promoted the use of the companies automated CNC robotic machine tool, cutting a variety of complex, highly accurate patterns such as car body panels. The patterns are used as 'templates' to make automotive cast die tools and these are then used in the car production plant to stamp out the car panels in high volume batches.
The result of the Leviosa marketing campaign was a company image uplift with eye catching advertisements and supporting technical editorials, which ultimately helped the business to tender for high-end projects/business in sectors such as the Automotive, Nuclear and Oil & Gas.
Eaves Infrastructure is a UK subcontract manufacturer of high precision, CNC components. In 2016, the CEO of the company wanted to re-brand the business so he approached Leviosa Consulting to help.
Leviosa conducted a SWOT analysis and identified an opportunity to redesign and align the company logo and brand with the results of a market study that showed both domestic and international clients place a high degree of trust and assurance with UK manufacturers. They associate a 'Made in the UK' product with high quality, on-time delivery and total conformity of supply and material traceability.
Subsequently, Leviosa redesigned the Eaves logo from the orange design, shown to the upper-right, to the design shown lower-right. As an expert in Intellectual Property and Copyright law, Leviosa conducted market due diligence to prevent future IP infringement issues and created the new Eaves logo with a hint of the Union Jack flag.
To the delight of the CEO and business stakeholders, this Eaves re-branding program immediately provided a 'Made in the UK' look and feel for the company, stimulating associated supply 'trust and assurance' emotions to their existing and future clients.