Eaves Infrastructure is a UK subcontract manufacturer of high precision, CNC components. In 2016, the CEO of the company wanted to re-brand the business so he approached Leviosa Consulting to help.
Leviosa conducted a SWOT analysis and identified an opportunity to redesign and align the company logo and brand with the results of a market study that showed both domestic and international clients place a high degree of trust and assurance with UK manufacturers. They associate a 'Made in the UK' product with high quality, on-time delivery and total conformity of supply and material traceability.
Subsequently, Leviosa redesigned the Eaves logo from the orange design, shown to the upper-right, to the design shown lower-right. As an expert in Intellectual Property and Copyright law, Leviosa conducted market due diligence to prevent future IP infringement issues and created the new Eaves logo with a hint of the Union Jack flag.
To the delight of the CEO and business stakeholders, this Eaves re-branding program immediately provided a 'Made in the UK' look and feel for the company, stimulating associated supply 'trust and assurance' emotions to their existing and future clients.